Have you put the maximum effort into optimising your digital store design? You have created an easily navigable landing page and a responsive interface. Still, you have not found an increase in sales. Your marketing team has noticed a high cart abandonment rate. The reason is that your potential customers feel frustrated during the checkout process. That is why they leave your store even after putting the products into the shopping cart. Let us talk about the common issues with the checkout process.
Requesting too much information
Many stores want their customers to provide several details before making the deals. However, it makes the process sceptical for customers. Most shoppers are reluctant to enter too many details like dates of birth and other irrelevant things.
Some visitors even do not like to share their phone numbers. You may reduce their suspicions by clarifying the reason behind obtaining the contact number (such as regular updates and delivery notifications).
Try to gather only the basic information from your customers.
Delivery date not displayed
Most online customers are concerned about the particular date on which they will receive an order. But, most e-commerce platforms mention only the shipping speed and not the delivery date. It makes it difficult for customers to calculate the actual date of delivery. No shoppers like to make guesswork while purchasing a product. That is why they leave the checkout page and move to another store.
To avoid this issue, you must show the expected delivery date to every shopper.
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No mobile-first approach
Today, most online customers buy products using smartphones. So, your e-commerce website must be optimised for mobile users. Successful online store owners have introduced one-click checkout with payment options like Google Pay or Apple Pay.
You should eliminate pop-ups, simplify the form fields, and define your product concisely. The product price must be visible to mobile users without a hassle.
No auto-formatting of the card field
Many e-commerce websites do not have auto-format spaces for credit card users. So, it forces shoppers to enter and verify the credit card number. Real-time formatting automatically adds a space after every 4 digits.
It is challenging to type a long 16-digital number quickly. A single mistake will show a validation error. Your potential customers will feel distressed and leave your site.
So, your site must allow automatic spacing after 4 digits.
Not optimised for security and speed
The checkout process on the best online e-commerce platform is optimised for speed and security. A speedy checkout flow is highly important for your e-commerce business. If your customer experiences speed issues, they will give up the purchase decision. An average checkout process takes almost 3 minutes.
Also, you should show security badges on your website to make visitors safe. It helps you gain customer’s trust in your site.
To redesign your checkout page and other parts of your site, contact leading services such as https://kingkong.co/au/. Web design professionals of this company will also determine your checkout issues and provide the best solution.
