When growing your reach, you need more creative content strategies. You are potentially already considering YouTube, and it is worth trying. YT has become an effective marketing channel for business-to-customer brands and business-to-business brands. YouTube is the top-performing channel today, and youtube seo optimization increases your reach online.
When spending the time to create appealing video content, you want to make it successful. You expect to get more attention from the viewers, this can be achieved by establishing a YouTube SEO strategy early and checking often.
YouTube SEO tips
SEO can get on getting your video content in front of more viewers. YouTube is a video content platform at the same time a search engine. To make your YT content creation and promotion for SEO effective, you can do the following:
Do keyword research
Keyword research is the foundation of your content strategy and a step of your brainstorming, which also belongs to the content ideation process. It is true for blog posts and can guide you if you want to rank on SERPs. The videos can also appear on Google SERP, and if you want them to show up on your own SERP in YT. When creating YT videos, you may check for keyword opportunities.
You can also check the trending videos on your account’s homepage to begin. There are common SEO tools to have an option to focus keyword research on YT. It explores many similar features, such as:
- keyword term matches
- long-tail related keywords
- level of competition to rank
Remember, you can optimize retroactively. If you have the YouTube channel running up, look at the video content and the steps to see if there is a prospect to target your title or description. It brings your video content to the next step.
Optimize titles and descriptions!
When you have your keywords, ensure your video title and description will be optimized for SEO. There are a few steps to optimize titles and descriptions, such as:
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Use target keywords. You must include the target keyword on the title at the beginning. These must appear in the description too.
- Keep it short. The title must land between 50 and 60 characters. The description between 125 and 500 characters is also recommended.
- Be specific and descriptive. The titles and descriptions must match the video content. The keyword intent also matters on YouTube.
- Add relevant tags. Tags are the keywords to add to your videos’s metadata. Although YouTube is not clear on the efficacy of tags for reaching new viewers, content creators can still add tags to their videos. The tags can help viewers find the content they are looking for.
- Select a category. Adding tags has an option to choose a category for your YouTube video. Although there is unclear info on whether a category can impact the reach, some SEO experts say it can improve or level up the performance. Like adding tags, choosing a category will take a few moments so it is worth adding to the routine.
If SEO helps tank the performance of a YouTube channel, don’t miss the opportunity to use this opportunity.
